服装业的春天已来临,各商家货物准备好了吗
【YKK拉链行业新闻】
转眼已经是3月中旬,零顾问家楼下的樱花都盛开了家的生意还好吗?2020NIANKAINIAN,YICHANGTURUQILAIDEYIQINGDALUANLESUOYOURENDEJIEZOU。YUANBEN,MEINIANDEZHEIGESHIHOUSHIGEGEGONGSIKAISHICANYUDINGHUOHUI,JINCHUNXIAXINKUANDESHIHOU。
KERUJINBIESHUODINGXINHUOLEJIULIANQUNIANDEKUCUNDOUXIAOSHOUBUCHUQU!BENYINGGAIKAIMENZUOSHENGYIDEJIEZOU,XIANZAIBIANCHENGLEJIAFENGZHIZHONGQIUSHENGCUN…
FUZHUANGQIYEDAODIRUHEZAIWEIJIZHONGZIJIU?QINGWUBIZUOHAOZHEI3DIAN!
XIANSHANG,CHENGWEIZUIYOUXIAODEDAFA
方法总比困难多,疫情面前,商业迸发了新的活力与潜力。北京ykk拉链以服装企业 太平鸟为例,疫情期间,太平鸟通过线上平台、直播平台,打通了与顾客的连接。
QIXIA PEA CEBIRDNANZHUANG、PEA CEBIRDNVZHUANG、LEDíNNVZHUANG、MiniPeacTONGZHUANGDENGDUOGEPINPAI,TONGGUOTUICHUWEIXINXIANSHANGHUIYUANZHUANCHANG、WEIXINMIAOSHA、XIAOCHENGXUFENXIAO、BUTONGQUYULUNLIUZHIBODENGXINGSHI,SHIXIANLEBANSHUZANTINGYINGYEMENDIANYOUXIAOSHOU,RIJUNZONGLINGSHOUE800WANYUAN、BINGRENGZAIJIXUTISHENGDEYEJI。
XIANSHANGZHIBOSANXIAOSHI,KANBIMENDIANYIYUEDEXIAOSHOUE,RUCIHUASUANDESHENGYI,SHEIBUYUANYICANYU?ZHEIYIGEDUOYUELAI,BOSIDENG、ANTADENGJUBUJIJINFUZHUANGPINPAI,YUGENGDUOYILAIHULIANWANGERSHENGDEXIANSHANGPINPAI,YIJIFUZHUANGMAISHOU、WANGHONGKAISHEDEFEIPINPAILEICHANPINZHIBO,ZHONGYUZAITONGYIGEWEIDUKAIQILEJINGZHENG。
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XIANSHANGDINGHUOHUI,KAIPIDINGHUOXINMOSHI
YANCHOUZHEQIWENYITIANTIANSHANGSHENG,HUANJILEHAIYAOBUYAODINGHUO;
DINGHUODEHUAXIANYOUDEKUCUNHAIHENDUO,SHULIANGZENMEQUEDING;
HENDUODIFANGCHUNJIDINGHUOHUIDOUZAIYANCHI,YOUGAICONGNALIZHAOCHANPIN?
XINHUODANGRANYAODING,JINNIANBUTONGYUYIWANG,DUIYUHUOPINDEZHANGWOWOGENGYAOSHENSISHULV,ZUOCHUHELIDEGUIHUA!
01XIANSHANGDINGHUO
YOUYUQIYEZIMEITI、XIANGOUTONGPINGTAI(SHEQUN)DENGHULIANWANGTONGXUNGONGJUYIJINGHENCHENGSHU、ZUZHIYICHANGXIANSHANGDINGHUOHUIBINGBUFUZA,YEBINGBUNANZHAO。
DUIYUSHENGCHANPIFASHANGLAIJIANGZUIGUANJIANDEDIYIBU,RUHEWENDINGJINGXIAOSHANGDEJUNXIN,ZENGQIANGQIXINXINYIJIDUIJINGYINGDELEGUANXINTAI,JINERTIGAODINGHUOCHENGJIAOLVYIJIDINGHUOLIANG。
首先要聚焦主打产品,集结优质团队资源,选取核心经销商,温州ykk拉链确立有效的新渠道营销模式,引导经销商开拓线上渠道,对冲“线下渠道阻断带来的经营风险,核心做法如下:
1JIELIXINPINGTAI,SHEQUNTUANGOU、JIA、WAIMAIDENG;
2XIANXINGXIANSHI,SHIDIANMIAOSHA、XIANSHIZHEKOU、YUSHOUDENGYINGXIAOCELVE;
3XIAOBUKUAIPAO,KUAISUYANZHENGDIEDAI,FUPANYOUXIAOJINGYAN,SHUCHUJIEJUEFANGAN,GUIMOHUAFUZHI。
02DINGHUOSHULIANG
DUIYULINGSHOUSHANGLAIJIANGGUANJIANSHIYAOKAOLVDINGHUODESHULIANG,DINGHUOSHULIANGZENMEQUEDING?YOUYIXIAJIDIANXUYAOZHUYI:
1PANDIANDANGQIANKUCUNLIANG。JIYADEKUCUNYISHIZHIJIANMAIBUJINLAIJIUHUICHENGWEIWOBENQIAN,SHOUXIANWOYAOKAOLVDANGXIAJIYADEBENQIANSHIDUOSHAO,ZUOHAOMAIBUCHUQUDEZUIHUAIDASUAN。
2HESUANZIJIDEXIANJINLIU。XIANJINLIUSHIQIYEZAIWEIQINGZHONGZHOUZHUANDEBAOZHENG,PAOQUJIYACHENGBEN,RENYUANBENQIAN,JINHUOLIXIHEZUJINCHENGBEN,YAOBAOZHENGSHOUSHANGKEGONGLIUZHUANDEZIJINNENGGOUZHICHENG6GEYUEDEHUAXIAO。
3PINGGUZIJIXIAOSHOUQUDAODEDAIHUONENGLI。WAIDIQUDANGXIADEKELIULIANGSHIDUOSHAO,FOUKAITONGLEXIANSHANGQUDAO,XIANSHANGMEITIANDEDAIHUOLIANGSHIDUOSHAO。
JIEHESHANGSHU3DIANSUANXIALAI,KAICHUNGAIDINGDUOSHAOHUOYIMULERAN。
RENJINQICAI,TISHENGXIAOLV
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YISHIDAOGOUYAOJINKUAIZHUANXING,CONGXIANXIAMENDIANZHUANDAOXIANSHANGSHEQUNDEYUNYINGZHE;
ERSHIZHENDUISUOYOUDEKEHU,WULUNSHISHUJUKULIDEHAISHIDAOGOUYUANWEIXINLIDEDOUYAOJINKUAIJIJIE。
SHEQUNSHIZUIHAODENENGHEYONGHUPILIANGHUDONGDEJIEZHI,XIWANGDAJIABASHEQUNJINGYINGFANGZAIDIYIYOUXIANJI。
YOUQISHINEIXIEYOUGUOYIDINGDEXIAOFEILISHI,HUOZHEDUIPINPAIYOUHAOGANDEYONGHU,YAOJINKUAILIYONGZHEIZHONGHAOGANDUHEZAICIGOUWUDEKENENGXINGBATALADAOSHEQUNDANGZHONG。
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XIANZAILAIKAN,GENGHAODEFUWUKENENGSHISHENME?ZENGJIACHANPINPINLEIDEFENGFUDU。
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MEIYOURENHUIYINWEIYIDINGDEZHEKOU,JIUBAYUANLAIYUQICHUNZHUANGCAIGOU2JIANBIANCHENG20JIAN,ZUIDUOBIANCHENG34JIAN,ZHEIHAIYUANYUANQUEFAYIJIXUWEIHUZHEIQUNREN,ZENMEBAN?
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CONGZHANLVEDAOQUDAO,CONGCHANPINDAOYUANGONG,SHANGXIAQIXINDINGNENGZHANSHENGKUNNAN,CHENGWEIHUOXIAQUDEYONGZHE”YIQINGMIANQIANBUYAOWEIJU,GENGBUYAOSHIQUXINXIN,FANGFAZONGBIKUNNANDUO,DINGNENGZHANSHENGKUNNAN,CHENGWEIWANGZHE!
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