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服装业的春天已来临,各商家货物准备好了吗

来源:      2020/3/23 10:22:23      点击:

YKK拉链行业新闻】

转眼已经是3月中旬,零顾问家楼下的樱花都盛开了家的生意还好吗?

2020NIANKAINIAN,YICHANGTURUQILAIDEYIQINGDALUANLESUOYOURENDEJIEZOU。YUANBEN,MEINIANDEZHEIGESHIHOUSHIGEGEGONGSIKAISHICANYUDINGHUOHUI,JINCHUNXIAXINKUANDESHIHOU。


KERUJINBIESHUODINGXINHUOLEJIULIANQUNIANDEKUCUNDOUXIAOSHOUBUCHUQU!BENYINGGAIKAIMENZUOSHENGYIDEJIEZOU,XIANZAIBIANCHENGLEJIAFENGZHIZHONGQIUSHENGCUN…


FUZHUANGQIYEDAODIRUHEZAIWEIJIZHONGZIJIU?QINGWUBIZUOHAOZHEI3DIAN!


XIANSHANG,CHENGWEIZUIYOUXIAODEDAFA


方法总比困难多,疫情面前,商业迸发了新的活力与潜力。北京ykk拉链以服装企业 太平鸟为例,疫情期间,太平鸟通过线上平台、直播平台,打通了与顾客的连接。


QIXIA PEA CEBIRDNANZHUANG、PEA CEBIRDNVZHUANG、LEDíNNVZHUANG、MiniPeacTONGZHUANGDENGDUOGEPINPAI,TONGGUOTUICHUWEIXINXIANSHANGHUIYUANZHUANCHANG、WEIXINMIAOSHA、XIAOCHENGXUFENXIAO、BUTONGQUYULUNLIUZHIBODENGXINGSHI,SHIXIANLEBANSHUZANTINGYINGYEMENDIANYOUXIAOSHOU,RIJUNZONGLINGSHOUE800WANYUAN、BINGRENGZAIJIXUTISHENGDEYEJI。


XIANSHANGZHIBOSANXIAOSHI,KANBIMENDIANYIYUEDEXIAOSHOUE,RUCIHUASUANDESHENGYI,SHEIBUYUANYICANYU?ZHEIYIGEDUOYUELAI,BOSIDENG、ANTADENGJUBUJIJINFUZHUANGPINPAI,YUGENGDUOYILAIHULIANWANGERSHENGDEXIANSHANGPINPAI,YIJIFUZHUANGMAISHOU、WANGHONGKAISHEDEFEIPINPAILEICHANPINZHIBO,ZHONGYUZAITONGYIGEWEIDUKAIQILEJINGZHENG。


YUCITONGSHI,SHEJIAOMEITIZHONGDEGEZHONGMIAOSHAQUN、PINPAIvipQUNYEZAIZHUBUFALI,XIAOFEIZHEZAIZHEIYIQUDAOBUZHIJINXIANGSHOUDAOGOUWUJIWENQINGFUWU,HAIXIANGSHOUDAOXIAOFEIYIWAIDEGUANAI。


YIWEIXIAOFEIZHEBIAOSHI,ZICONGJIARULEMOUMENDIANDEBAOMAGOUWUQUN,BAOBAODEYIQIECHICHUANYONGDUDOUSHIYOUZHONGXUANYOU,DONGDONGSHOUZHISONGDAOJIA,BAOBAOYUDAOGETOUTENGNAORE,HAIYOUYIZHENGGEHOUYUANTUANZUOWEIYUANCHENGZHIDAO。


ERJIARUSHEJISHIMIAOSHAQUNDEYIWEIXIAOFEIZHEBIAOSHI,ZICONGJIARUZHEIYIQUDAO,HENSHAOQUSHANGCHANGGOUWU,ZHEIZHONGSHENGSHISHENGLIJIUNENGMAIDAOXINYISHIZHUANGDEFUWU,HENSHIHEYIXIANXIANGCUNDEBAILINGMEN


BUTONGYUZHIBOKUAISUGAOXIAODEBIANXIANXINGSHI,SHEQUNYINGXIAODAILAIDEYOUWENDUDEGAOPINLV、GAONIANDUGOUWUXINGWEI,TONGGUOYUMUBIAOXIAOFEIZHEDELIANGXINGHUDONG,PINPAIHUODELEDUYIFENDEXIAOFEISHUJU,WENQINGHUDONGDEWAIYIXIA,SHIXIANLEDUICHANPINHEPINPAIDEFANBU。


XIANSHANGDINGHUOHUI,KAIPIDINGHUOXINMOSHI


YANCHOUZHEQIWENYITIANTIANSHANGSHENG,HUANJILEHAIYAOBUYAODINGHUO;


DINGHUODEHUAXIANYOUDEKUCUNHAIHENDUO,SHULIANGZENMEQUEDING;


HENDUODIFANGCHUNJIDINGHUOHUIDOUZAIYANCHI,YOUGAICONGNALIZHAOCHANPIN?


XINHUODANGRANYAODING,JINNIANBUTONGYUYIWANG,DUIYUHUOPINDEZHANGWOWOGENGYAOSHENSISHULV,ZUOCHUHELIDEGUIHUA!


01XIANSHANGDINGHUO


YOUYUQIYEZIMEITI、XIANGOUTONGPINGTAI(SHEQUN)DENGHULIANWANGTONGXUNGONGJUYIJINGHENCHENGSHU、ZUZHIYICHANGXIANSHANGDINGHUOHUIBINGBUFUZA,YEBINGBUNANZHAO。


DUIYUSHENGCHANPIFASHANGLAIJIANGZUIGUANJIANDEDIYIBU,RUHEWENDINGJINGXIAOSHANGDEJUNXIN,ZENGQIANGQIXINXINYIJIDUIJINGYINGDELEGUANXINTAI,JINERTIGAODINGHUOCHENGJIAOLVYIJIDINGHUOLIANG。


首先要聚焦主打产品,集结优质团队资源,选取核心经销商,温州ykk拉链确立有效的新渠道营销模式,引导经销商开拓线上渠道,对冲“线下渠道阻断带来的经营风险,核心做法如下:


1JIELIXINPINGTAI,SHEQUNTUANGOU、JIA、WAIMAIDENG;


2XIANXINGXIANSHI,SHIDIANMIAOSHA、XIANSHIZHEKOU、YUSHOUDENGYINGXIAOCELVE;


3XIAOBUKUAIPAO,KUAISUYANZHENGDIEDAI,FUPANYOUXIAOJINGYAN,SHUCHUJIEJUEFANGAN,GUIMOHUAFUZHI。


02DINGHUOSHULIANG


DUIYULINGSHOUSHANGLAIJIANGGUANJIANSHIYAOKAOLVDINGHUODESHULIANG,DINGHUOSHULIANGZENMEQUEDING?YOUYIXIAJIDIANXUYAOZHUYI:


1PANDIANDANGQIANKUCUNLIANG。JIYADEKUCUNYISHIZHIJIANMAIBUJINLAIJIUHUICHENGWEIWOBENQIAN,SHOUXIANWOYAOKAOLVDANGXIAJIYADEBENQIANSHIDUOSHAO,ZUOHAOMAIBUCHUQUDEZUIHUAIDASUAN。


2HESUANZIJIDEXIANJINLIU。XIANJINLIUSHIQIYEZAIWEIQINGZHONGZHOUZHUANDEBAOZHENG,PAOQUJIYACHENGBEN,RENYUANBENQIAN,JINHUOLIXIHEZUJINCHENGBEN,YAOBAOZHENGSHOUSHANGKEGONGLIUZHUANDEZIJINNENGGOUZHICHENG6GEYUEDEHUAXIAO。


3PINGGUZIJIXIAOSHOUQUDAODEDAIHUONENGLI。WAIDIQUDANGXIADEKELIULIANGSHIDUOSHAO,FOUKAITONGLEXIANSHANGQUDAO,XIANSHANGMEITIANDEDAIHUOLIANGSHIDUOSHAO。


JIEHESHANGSHU3DIANSUANXIALAI,KAICHUNGAIDINGDUOSHAOHUOYIMULERAN。


RENJINQICAI,TISHENGXIAOLV


MUQIANJINGCHANGJIECHUDELIANGPIREN,YISHISHENGCHAN、XIAOSHOUBUMENYUANGONG;ERSHIGONGSISHUJUKULIHUOZHEZAIDAOGOUYUANWEIXINLIDEXIAOFEIZHE。QISHIZHEILIANGPIRENJIUSHIZUOZHANSHIBING,YIDINGYAODONGYUANQILAI。


YISHIDAOGOUYAOJINKUAIZHUANXING,CONGXIANXIAMENDIANZHUANDAOXIANSHANGSHEQUNDEYUNYINGZHE;


ERSHIZHENDUISUOYOUDEKEHU,WULUNSHISHUJUKULIDEHAISHIDAOGOUYUANWEIXINLIDEDOUYAOJINKUAIJIJIE。


SHEQUNSHIZUIHAODENENGHEYONGHUPILIANGHUDONGDEJIEZHI,XIWANGDAJIABASHEQUNJINGYINGFANGZAIDIYIYOUXIANJI。


YOUQISHINEIXIEYOUGUOYIDINGDEXIAOFEILISHI,HUOZHEDUIPINPAIYOUHAOGANDEYONGHU,YAOJINKUAILIYONGZHEIZHONGHAOGANDUHEZAICIGOUWUDEKENENGXINGBATALADAOSHEQUNDANGZHONG。


YUANLAIHENDUOQIYEHUIBASHEQUNDANGZUOYIGEKAIYUANDEQUDAO,DANXIANZAIXIANXIALIULIANGGUANBIDEQINGKUANGXIA,NENGYUNZUODEJIUZHIYOUZHEIXIEYIJINGBEILAJINQUNDEREN,ERQIENIHAIYAOJITAGENGHAODEFUWUCAIYOUKENENGBAOZHENGBULIUSHI。


XIANZAILAIKAN,GENGHAODEFUWUKENENGSHISHENME?ZENGJIACHANPINPINLEIDEFENGFUDU。


RUGUONIYIGEFUSHILEIDEPINPAI,LALEYIGEXIAOFEIZHEDESHEQUN,NAPANIYIZUIDIDEZHEKOU、ZUIHAODEYINGXIAOZHENGCE,YEZHINENGSHIDANGJIFAYIBOCHUNZHUANGDEGOUMAILI。


MEIYOURENHUIYINWEIYIDINGDEZHEKOU,JIUBAYUANLAIYUQICHUNZHUANGCAIGOU2JIANBIANCHENG20JIAN,ZUIDUOBIANCHENG34JIAN,ZHEIHAIYUANYUANQUEFAYIJIXUWEIHUZHEIQUNREN,ZENMEBAN?


ZHEIXIERENXUYAOSHENMEJIUQUZHENGHESHENME,JINNISUONENGBATAJIATINGQUANLIANLU,ZUBUCHUHUDESUOYOUXUQIUDOUFANGDAOSHEQUNLI。NEIMEGONGXINIBUDANZHAODAOYITIAOZIJIUDELU,HAIYOUKENENGZHAODAOYIGEXINDEYEWUZENGZHANGDIAN。


CONGZHANLVEDAOQUDAO,CONGCHANPINDAOYUANGONG,SHANGXIAQIXINDINGNENGZHANSHENGKUNNAN,CHENGWEIHUOXIAQUDEYONGZHE”YIQINGMIANQIANBUYAOWEIJU,GENGBUYAOSHIQUXINXIN,FANGFAZONGBIKUNNANDUO,DINGNENGZHANSHENGKUNNAN,CHENGWEIWANGZHE!

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