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中国内地奢侈品消费疫情之下逆势上扬

来源:      2021/2/1 22:42:46      点击:

【XINGYEXINWEN】

2020年,很多国际旅行行程被取消,全球奢侈品市场遭受严重冲击,而率先实现复工复产的中国,则成为全球奢侈品市场的强心针。最新数据显示,2020年,中国内地***成为瑞士钟表的全球***市场。


1


ZHONGGUONEIDI***CHENGWEI


RUISHIZHONGBIAOQUANQIU***SHICHANG


JIZHELEJIEDAO20172018HE2019NIAN,ZHONGGUONEIDIZAIRUISHIZHONGBIAORUKOUDEQUANQIUSHICHANGPAIMINGZHONGYIZHIWEILIEDISAN。RUISHIZHONGBIAOGONGYELIANHEHUIZUIXINDESHUJUXIANSHI,2020NIAN1YUEZHI11YUE,RUISHIZHONGBIAORUKOUZHONGGUONEIDISHICHANGDESHULIANGTONGBIZENGZHANG17.1%DADAO23.9YIMEIYUAN。ZHICI,ZHONGGUONEIDI***CHENGWEIRUISHIZHONGBIAORUKOUDEQUANQIU***SHICHANG。


RUISHIZHONGBIAOGONGYEXINGYELIANHEHUIDESHUJUXIANSHI,2020NIAN1ZHI4YUE,RUISHIZHONGBIAODUIHUACHUKOUEJIAO2019NIANTONGQIDAFUXIAHUA,DAN6ZHI9YUEZHIJIAN,RUISHIZHONGBIAODUIHUARUKOUEDAFUFANDAN。


RUISHIZHUHUADASHIGUANSHANGWUCANZANMOHAIYAN:RUISHIZHONGBIAOQUANQIURUKOUEDEXIAJIANGQUSHIZAIJIEJINNIANDISHIYIJINGHUANMANJIANHUAN,ZHEIZHUYAOSHIYINWEIZHONGGUOJINGJIHUIFULEZENGZHANG,ZHONGGUOXIANZAIRUISHIZHONGBIAOZUIFANRONG、ZUIZHONGYAO、***SHICHANG。


QUNIAN7YUE,SUIZHEHAINANLIDAOLVKEMIANSHUIGOUWUXINZHENGZHENGSHISHISHI,WANBIAO、ZHUBAODENGGAODUANSHANGPINDEXIAOFEIQIANLIBEIJINYIBUSHIFANG。HAIGUANTONGJISHUJUXIANSHI,2020NIAN7YUE1RIZHI10YUE31RI,JIANGUANLIDAOMIANSHUISUOYOUPINLEIZHONG,WANBIAOXIAOSHOUEDEZHANGFU***SIGEYUEXIAOSHOUESHIXIANTONGBIZENGFUCHAOYUE200%


2


2020NIANQUANQIUSHECHIPINSHICHANGSHOUCHONGJI


ZHONGGUOCHENG***"ZHENGZENGZHANG"GUOJIA


QISHIBUZHIJINSHIRUISHIZHONGBIAOZAIZHONGGUOXIAOLIANGMENGZENG,DEYIYUDIANSHANGPINGTAIKUAISUFAZHAN,MIANSHUIZHENGCELIHAO,ZHENGGEZHONGGUOSHECHIPINSHICHANGNISHISHANGYANG,CHENGWEI2020NIANQUANQIUSHAOSHUSHIXIANXIAOSHOU"ZHENGZENGZHANG"SHICHANG。


YOUGUANSHUJUXIANSHI:2020NIANQUANQIUGERENSHECHIPINSHICHANGJIAOYIETONGBIXIAJIANG23%DANZHONGGUONEIDISHECHIPINXIAOFEIYOUWANGNISHISHANGYANG48%DA3460YIYUAN。YENEIYUJI,2025NIAN,ZHONGGUOYOUWANGCHENGWEIQUANQIU***SHECHIPINSHICHANG。


RUISHIZHUHUADASHIGUANSHANGWUCANZANMOHAIYAN:2020NIANZHONGGUOXIAOFEIZHEZAIJINGWAIDESHECHIPINGOUMAIBILI,CONGCIQIANDE70%XIAJIANGDAO30%SUOYIWOKEYIKANDAOZHONGGUODESHECHIPINXIAOFEIXIANZAIGENGDUODIFASHENGZAIGUONEISHICHANG。


与此同时,随着中国电商平台的快速发展,线上购物的形式越来越受到消费者的欢迎,YKK拉链中国奢侈品线上销售份额逐渐增长。针对这一趋势,不少奢侈品品牌都开始放下"身段"进军电商平台,以抢占更多市场份额。


BOSHIDUNZIXUNGONGSIQUANQIUHEHUORENYANGLI:DABUFENDEMEIGUOHEOUZHOUSHICHANG,SHECHIPINDEXIANSHANGGOUMAIFENEBUHUICHAOGUO10%2020NIAN,SHOUYIQINGYINGXIANG,XIANSHANGDESHECHIPINGOUMAIJINYIBUJIASU,ZHONGGUOYIJINGDADAO20%ZUOYOU。

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